Bitcoin has suffered many sharp downturns in the past, yet historically it has always recovered to reach new highs. During President Donald Trump’s second term, crypto assets became a major driver of his family’s wealth. Now, both the Trumps and their supporters are getting a firsthand lesson in the extreme volatility that defines digital assets.

A Trump-branded memecoin has dropped roughly 25% since August. Eric Trump’s stake in a Bitcoin-mining business has lost about half its peak value. Shares of Trump’s social media company — which began accumulating Bitcoin earlier this year — are trading near record lows.

These losses mirror a broader crypto market collapse that has erased more than US$1 trillion in value. The Trump family’s net worth has slipped to about US$6.7 billion, down from US$7.7 billion in early September, according to the Bloomberg Billionaires Index, largely due to the decline in their expanding crypto ventures.

Their holdings span complex arrangements that extend beyond simple bets on token prices. Everyday investors, who now have more avenues to buy into Trump-related crypto projects, face even steeper risks. Anyone who purchased Trump’s memecoin at its inauguration-weekend peak would have seen nearly their entire investment wiped out by this month.

Still, Eric Trump remains unfazed. He continues to urge investors to stay the course and even increase exposure during downturns.

While Bitcoin has historically rebounded from major crashes, the Trumps have an additional cushion within their crypto ecosystem. Despite the paper losses on their token positions and stakes in crypto-linked companies, they continue to earn revenue through other parts of the business. For example, through World Liberty Financial — the crypto platform they co-founded — the family’s token holdings may have fallen in market value, but they still receive a cut of token-sale proceeds regardless of price.

This overview captures where the Trump family’s crypto-related assets stand amid the ongoing market slump.