Dubai, United Arab Emirates — Apple shares jumped 12% in August, their best month in over a year, after reporting double-digit growth and its fastest revenue expansion since 2021. Sales in Greater China rose 4%, easing investor concerns.

All eyes now turn to September’s “Awe Dropping” launch event, where Apple is expected to unveil the iPhone 17 lineup, including the ultra-slim iPhone 17 Air, alongside new Apple Watch and AirPods models. Analysts say success of the iPhone 17 and Apple’s push into on-device AI will be key to sustaining momentum, especially in growth markets like China and India.